kins.

For financial institutions

Support beyond the financials.

Kins. helps insurers, banks and pension providers extend support alongside the payout, pension or account, giving customers and families practical help through the wider journey before and after a death.

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Financial support is only one part of what families need.

A payout can provide financial security. But when someone dies, families still have a funeral to arrange, accounts to close, property to manage, organisations to notify and multiple challenging decisions to make.

Bereavement can be a defining moment for financial relationships.

Why this matters for financial institutions The opportunity is about supporting families well at a moment when financial relationships can change significantly.

  • 1

    FCA: calls for a “step change”

    The FCA has called for a step change in consumer outcomes across the bereavement journey, with Consumer Duty placing greater focus on timely, appropriate support for vulnerable customers.

  • 2

    53% didn’t receive the support they needed

    Fewer than half of bereaved customers surveyed said they received the support they needed from financial firms, highlighting a significant gap between customer needs and today’s experience.

  • 3

    57%: would choose an insurer based on bereavement support

    More than half of consumers surveyed said the quality of bereavement support would influence their choice of insurer.

  • 4

    £5.5tn: set to move between generations

    An estimated £5.5 trillion of UK wealth could transfer between generations by 2050, making bereavement and inheritance important moments for building lasting relationships with families and the next generation.

Sources: Financial Conduct Authority; Chartered Insurance Institute

Two Solutions one purpose.

Discover Kins

Kins Care Vault

Organise wishes, documents, contacts and estate information before they are needed.

Kins Loss Support

Activate a personalised plan when someone dies, with support through the full practical journey.

Where Kins. fits your proposition

The value of Kins. varies by institution. Each sector has a different opportunity to strengthen the way it supports customers, members and their families.

  • Life insurance

    Make protection feel like a benefit that supports people throughout life, not just at the point of claim. Extend support to beneficiaries after payout.

  • Pension & annuity providers

    Extend long-term member support into later-life planning, preparation and family support after death.

  • Banks

    Support bereaved customers beyond closing or transferring accounts, strengthening the wider life-moments proposition.

  • Wealth & advice

    Support clients and their families through estate complexity, while creating a more connected relationship with the next generation.

Why it matters

  • Customer outcomes

    Give customers practical support at a moment of vulnerability, not just information or signposting.

  • Proposition differentiation

    Offer a tangible service that extends the relationship beyond the financial transaction.

  • Operational focus

    Let claims and bereavement teams stay focused on the financial process, while Kins. supports everything around it.

  • Family relationships

    Create a positive experience for spouses, beneficiaries and the next generation.

  • Pre-need engagement

    Give customers a useful reason to engage before a death through Care Vault.

  • Integration where it adds value

    Connect Kins. with existing systems and data where it genuinely improves the experience.

Make support part of the promise.

Supporting your people through life’s difficult moments.

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