49%
of UK adults showed at least one characteristic of vulnerability in May 2024
kins. for Business
Financial institutions
Extend support beyond the claim
Financial institutions are often highly present during the financial event surrounding a death. kins. helps you stay present for everything that follows it.
Sarah, your Care Manager
One person, across the whole journey
Your next steps
- Register the deathCompleted
- Confirm funeral arrangementskins. coordinating
- Apply for probateNext week
- Notify 14 organisations9 complete
Funeral director, solicitor and banksCoordinated by kins.
The financial-services context
Vulnerability is not a niche customer state
Bereavement is one of the negative life events recognised by the FCA as a driver of vulnerability. The figures below combine the FCA's 2024 Financial Lives survey with 2023 protection-claims data from the ABI and GRiD.
Sources:FCA Financial Lives 2024ABI and GRiD protection claims, 2023
20%
experienced a recent negative life event, a category that includes bereavement
22%
of those experiencing a negative life event reported problems dealing with finances or financial services
£7.34bn
paid in group and individual protection claims supporting bereavement, illness and injury in 2023
Where kins. fits
The claim is one moment in a much longer journey
Financial institutions are often highly present during the financial event surrounding a death, but customers must still navigate much of the practical journey themselves.
kins. can complement existing claims, bereavement and wellbeing services by coordinating what happens next.
There is already lots of good support available. kins. connects it around the family and helps get things done.
Potential value
- Improve outcomes for vulnerable customers
- Extend support beyond financial settlement
- Differentiate protection propositions
- Complement existing EAP / counselling services
- Strengthen customer relationships at a defining moment
The whole journey
One connected experience, before and after a loss
Families should not have to piece together separate tools as their needs change. kins. brings planning, practical action and human support into one calm experience.
Before it is needed
Prepare once. Give your family clarity.
A secure place to record wishes, organise important documents and make the practical decisions that are easier to take before a crisis.
- Guided planning in plain English
- Wishes, documents and contacts together
- Shared securely with chosen family members
Your family plan
Everything important, in one place
Funeral wishes
Complete
Will & legal
3 of 5
Health directives
Not started
Who to notify
8 contacts
Local by design
Built in the UK, for the UK
Designed around UK families, institutions and the practical end-of-life journey they navigate here.
Built here
UK-incorporated and led, with the customer experience designed specifically around UK families and the UK end-of-life journey.
Connected here
Relationships and integrations across the UK funeral, legal, insurance, financial and public-service ecosystem.
Trusted here
UK Care Managers and specialists, with data, security and governance designed around the expectations of UK families and institutional partners.
What kins. does
Extend care beyond the financial event
kins. complements claims and bereavement teams with a human, joined-up service for the practical journey that continues after a customer makes contact.
One accountable guide
Human support beyond the claim
A named Care Manager helps vulnerable customers understand what comes next without asking your teams to own the whole bereavement journey.
One coordinated journey
A joined-up customer experience
Personalised next steps, documents and progress sit in one secure place, reached through a simple referral or hand-off.
Practical fulfilment
Extend support into action
kins. coordinates funeral, legal and administrative specialists so support continues beyond payment, information and signposting.
Also for
Looking at this from a different seat?
Benefit providers
Make bereavement support practical, not just available
For benefit providers helping employers support people through bereavement.
Explore kins. for benefit providersEmployers
Give employees more than leave and a helpline
For organisations wanting to provide meaningful support following a bereavement.
Explore kins. for employersGive families less to carry
Help your customers or employees navigate the practical work that follows a death, giving them more space for the people and moments that matter.