1 in 10
employees may be affected by a bereavement of any kind each year
Employers
Compassionate leave and a counselling line matter. They are also rarely the thing standing between an employee and the weeks of practical work ahead of them.
Sarah, your Care Manager
One person, across the whole journey
Your next steps
The workplace context
Sources:UK Government impact assessment, 2024Sue Ryder, Grief in the workplaceMarie Curie workplace research
1 in 10
employees may be affected by a bereavement of any kind each year
70%
of normal capacity assumed for intense grief in the first six months
56%
would consider leaving an employer if treated badly after a bereavement
£23bn
estimated annual cost of workplace grief to the UK economy
Where kins. fits
Employers typically provide compassionate leave and access to counselling or an EAP.
Those services matter — but the employee may still spend significant time arranging funerals, dealing with probate, contacting organisations and administering an estate.
kins. helps take that practical burden away.
There is already lots of good support available. kins. connects it around the family and helps get things done.
Potential value
The whole journey
Before it is needed
A secure place to record wishes, organise important documents and make the practical decisions that are easier to take before a crisis.
Your family plan
Everything important, in one place
Funeral wishes
Complete
Will & legal
3 of 5
Health directives
Not started
Who to notify
8 contacts
Local by design
UK-incorporated and led, with the customer experience designed specifically around UK families and the UK end-of-life journey.
Relationships and integrations across the UK funeral, legal, insurance, financial and public-service ecosystem.
UK Care Managers and specialists, with data, security and governance designed around the expectations of UK families and institutional partners.
What kins. does
One trusted person
A dedicated Care Manager provides empathy, judgement and continuity while managers remain supportive without becoming bereavement experts.
One private place
Personalised next steps, documents and family collaboration make the practical workload visible and manageable.
Practical delivery
kins. coordinates funeral, legal and administrative providers so employees receive execution, not another checklist.
Also for
Financial institutions
For insurers and other financial institutions supporting customers following a death.
Explore kins. for financial institutionsBenefit providers
For benefit providers helping employers support people through bereavement.
Explore kins. for benefit providersHelp your customers or employees navigate the practical work that follows a death, giving them more space for the people and moments that matter.