kins. for Business

Employers

Give employees more than leave and a helpline

Compassionate leave and a counselling line matter. They are also rarely the thing standing between an employee and the weeks of practical work ahead of them.

Sarah, your Care Manager

One person, across the whole journey

Your next steps

  • Register the deathCompleted
  • Confirm funeral arrangementskins. coordinating
  • Apply for probateNext week
  • Notify 14 organisations9 complete
Funeral director, solicitor and banksCoordinated by kins.

The workplace context

Bereavement follows people back to work

UK Government, Sue Ryder and Marie Curie research shows how bereavement can affect prevalence, productivity, retention and the wider economy.

Sources:UK Government impact assessment, 2024Sue Ryder, Grief in the workplaceMarie Curie workplace research

1 in 10

employees may be affected by a bereavement of any kind each year

70%

of normal capacity assumed for intense grief in the first six months

56%

would consider leaving an employer if treated badly after a bereavement

£23bn

estimated annual cost of workplace grief to the UK economy

Where kins. fits

Leave creates time. Families still need practical help.

Employers typically provide compassionate leave and access to counselling or an EAP.

Those services matter — but the employee may still spend significant time arranging funerals, dealing with probate, contacting organisations and administering an estate.

kins. helps take that practical burden away.

There is already lots of good support available. kins. connects it around the family and helps get things done.

Potential value

  • Give employees meaningful support beyond leave
  • Reduce administrative burden during bereavement
  • Help employees focus on themselves and their families
  • Complement existing wellbeing benefits
  • Demonstrate genuine care at an important employee moment

The whole journey

One connected experience, before and after a loss

Families should not have to piece together separate tools as their needs change. kins. brings planning, practical action and human support into one calm experience.

Before it is needed

Prepare once. Give your family clarity.

A secure place to record wishes, organise important documents and make the practical decisions that are easier to take before a crisis.

  • Guided planning in plain English
  • Wishes, documents and contacts together
  • Shared securely with chosen family members

Your family plan

Everything important, in one place

Secure

Funeral wishes

Complete

Will & legal

3 of 5

Health directives

Not started

Who to notify

8 contacts

Local by design

Built in the UK, for the UK

Designed around UK families, institutions and the practical end-of-life journey they navigate here.

Built here

UK-incorporated and led, with the customer experience designed specifically around UK families and the UK end-of-life journey.

Connected here

Relationships and integrations across the UK funeral, legal, insurance, financial and public-service ecosystem.

Trusted here

UK Care Managers and specialists, with data, security and governance designed around the expectations of UK families and institutional partners.

What kins. does

Give employees practical help without putting managers in the middle

kins. works alongside compassionate leave, EAPs and wellbeing support to reduce the unfamiliar practical work employees and their families still face.

One trusted person

Support that does not depend on the manager

A dedicated Care Manager provides empathy, judgement and continuity while managers remain supportive without becoming bereavement experts.

One private place

Help employees regain clarity

Personalised next steps, documents and family collaboration make the practical workload visible and manageable.

Practical delivery

Reduce the work that follows a death

kins. coordinates funeral, legal and administrative providers so employees receive execution, not another checklist.

Give families less to carry

Help your customers or employees navigate the practical work that follows a death, giving them more space for the people and moments that matter.