80%
of employers provide paid bereavement leave for close family members
kins. for Business
Benefit providers
Make bereavement support practical, not just available
Turn a fragmented collection of leave, counselling and signposting into one benefit families can understand and use.
Sarah, your Care Manager
One person, across the whole journey
Your next steps
- Register the deathCompleted
- Confirm funeral arrangementskins. coordinating
- Apply for probateNext week
- Notify 14 organisations9 complete
Funeral director, solicitor and banksCoordinated by kins.
The benefits context
The benefit may exist. Understanding it often does not.
CIPD research shows bereavement leave is widely offered, while MetLife's UK research highlights a persistent gap in employee awareness and understanding.
Sources:CIPD bereavement-leave research, 2022MetLife UK, The Last Word
3–5 days
is the most common length of paid bereavement leave, offered by 40% of employers
31%
of employees say they are unaware of support from their employer when a loved one dies
17%
know and understand what their employer's bereavement support includes
Where kins. fits
The benefit often exists. The joined-up experience often does not.
Bereavement sits across wellbeing, protection, absence and employee benefits, yet support is often fragmented across multiple providers.
kins. gives benefit providers a practical service layer that can sit alongside insurance, EAPs and wellbeing benefits without replacing them.
There is already lots of good support available. kins. connects it around the family and helps get things done.
Potential value
- Address an underserved employee life event
- Differentiate employer benefit propositions
- Complement rather than replace existing EAPs
- Offer practical support alongside emotional support
- Provide a proposition relevant across multiple client populations
The whole journey
One connected experience, before and after a loss
Families should not have to piece together separate tools as their needs change. kins. brings planning, practical action and human support into one calm experience.
Before it is needed
Prepare once. Give your family clarity.
A secure place to record wishes, organise important documents and make the practical decisions that are easier to take before a crisis.
- Guided planning in plain English
- Wishes, documents and contacts together
- Shared securely with chosen family members
Your family plan
Everything important, in one place
Funeral wishes
Complete
Will & legal
3 of 5
Health directives
Not started
Who to notify
8 contacts
Local by design
Built in the UK, for the UK
Designed around UK families, institutions and the practical end-of-life journey they navigate here.
Built here
UK-incorporated and led, with the customer experience designed specifically around UK families and the UK end-of-life journey.
Connected here
Relationships and integrations across the UK funeral, legal, insurance, financial and public-service ecosystem.
Trusted here
UK Care Managers and specialists, with data, security and governance designed around the expectations of UK families and institutional partners.
What kins. does
Turn separate services into one usable benefit
kins. provides the practical layer between bereavement leave, protection, counselling and specialist services—without replacing what already works.
Human care built in
A benefit people can actually use
A named Care Manager gives employees and families one consistent person to turn to when choices feel difficult.
One front door
Planning and loss support together
A single, secure experience brings guidance, documents, progress and family collaboration together before and after a loss.
More than signposting
From referral to resolution
kins. coordinates the practical work across funeral, legal and administrative providers, helping the benefit deliver a tangible outcome.
Also for
Looking at this from a different seat?
Financial institutions
Extend support beyond the claim
For insurers and other financial institutions supporting customers following a death.
Explore kins. for financial institutionsEmployers
Give employees more than leave and a helpline
For organisations wanting to provide meaningful support following a bereavement.
Explore kins. for employersGive families less to carry
Help your customers or employees navigate the practical work that follows a death, giving them more space for the people and moments that matter.