For benefits providers & intermediaries
A fuller approach to care.
kins. enables care and end-of-life organisations to stay with families through the practical work that follows a death. It complements the clinical, emotional and bereavement support you already provide, without asking your teams to take on anything new.
Book a walkthroughCare for clients across the whole journey.
Employers may already offer counselling, compassionate leave and life assurance. kins. adds an essential layer: preparation before a loss, a dedicated Care Manager when something happens, and support through the work that follows.
A new dimension to bereavement support.
Employees are seeking meaningful support. Employers are investing in providing it. For benefits providers and advisers, it’s an opportunity to close a genuine gap in the benefits offering.
1 in 10 employees experience bereavement each year.
Bereavement is a predictable part of working life, creating a recurring need for support across employer populations.
92% of employees value bereavement-related benefits.
UK research shows strong demand for benefits that support people through bereavement, with particularly high expectations among younger employees.
79% of UK employers increased benefits spend.
Employers are continuing to invest in their benefits propositions, with 81% also increasing investment in employee wellbeing, creating scope for benefits that address unmet needs.
Sources: UK Government / MetLife Cost of Loss: The UK’s Bereavement Burden; Benifex Big Benefits Report 2025/26
Made to complement existing employee benefits.
kins. can be introduced as an embedded or co-branded benefit, with simple eligibility and referral models that can evolve as the partnership grows.
- Minimal initial integration
- Client-specific communications & eligibility
- Clear reporting and service governance
- Flexible pathways to API, SSO & deeper integration over time
