kins.

About

Bringing Clarity to Life's Final Chapter

KINS was created to modernise how families plan and manage end-of-life matters.

Today, arranging a funeral, handling probate, closing accounts, and managing final wishes remains fragmented, paper-based, and overwhelming — often at the very moment families are least prepared to navigate complexity. We believe this can be done better.

KINS is a platform that brings together planning, funeral arrangements, estate administration, and aftercare into one secure, guided hub. We combine clear step-by-step workflows with dedicated human support, so families have structure without pressure, transparency without confusion, and reassurance when it matters most.

Our mission is simple: to reduce stress, restore control, and provide calm guidance before, during, and after loss.

Ross Freeman and Johan Ottosen — KINS Founders

KINS founders

Built to make a difficult chapter feel more manageable.

We started KINS because families deserve one calm place to understand what comes next, organise the details, and ask for help.

Ross Freeman and Johan Ottosen, co-founders of KINS

Our approach to support end-of-life activities

Space to move at your pace

When you plan with KINS, you're not walking into a formal office or sitting through a rushed meeting. You can start, pause, and come back whenever you're ready.

Support without pressure

When you need support, real people are there to listen and guide you. When you need quiet, you have space to think and reflect.

Our 8 guiding principals

These principles guide how we design our platform and how we support you, every step of the way.

Plan on your terms

Plan from anywhere, at your own pace. Whether you're preparing ahead or arranging now, we meet you where you are.

Choose your level of support

Go fully self-guided or involve our care team as much as you like — you stay in control.

Flexible options, clear decisions

Straightforward choices you can adjust anytime, without complexity or pressure.

Transparent pricing — no upfront payment

Clear costs, no hidden fees, and nothing to pay until you're ready.

Everything organised in one place

Keep your plans, documents, and decisions secure and easy to access.

One dedicated team

The same care team stays with you throughout — no handoffs, no repeating your story.

End-to-end support

From early pre-planning to arrangements and grief counselling, we cover the entire journey.

Peace of mind, built in

We remove unnecessary complexity so planning feels manageable, not overwhelming.

Our team

Our team is driven by a passion to improve even the hardest parts of life and to empower pre-planners and organisers. Our care managers and legal solicitors are qualified, experienced professionals with relevant academic backgrounds and at least three years of experience in care coordination or related fields, meeting all applicable education, training, and credentialing requirements. If you care deeply about people and thrive in a dynamic, mission-driven environment, we'd love for you to join us.

Join the team

Our commitments

Respect

For your time, your decisions, and your grief.

Transparency

In everything we say, show, and charge.

Compassion

At the heart of every interaction.

A different way to plan, when it matters most

Plan before a lossArrange after a loss