1 in 10
employees may be affected by a bereavement of any kind each year
kins. for Business
Be there for families when it matters most
kins. helps organisations provide practical, human support through bereavement — bringing together the funeral, legal and administrative tasks families would otherwise have to navigate themselves.
Sarah, your Care Manager
One person, across the whole journey
Your next steps
- Register the deathCompleted
- Confirm funeral arrangementskins. coordinating
- Apply for probateNext week
- Notify 14 organisations9 complete
Funeral director, solicitor and banksCoordinated by kins.
Who we work with
One proposition, three ways to bring it to your people
Whether you insure them, advise on their benefits or employ them, the underlying need is the same — families need help getting things done, not another list of things to do.
Existing services often help families understand what to do. kins. helps them get it done.
Financial institutions
Extend support beyond the claim
For insurers and other financial institutions supporting customers following a death.
ExploreBenefit providers
Build a better bereavement benefit
For benefit providers helping employers support people through bereavement.
ExploreEmployers
Be there when employees need you most
For organisations wanting to provide meaningful support following a bereavement.
ExploreWhy organisations should care
Bereavement is a people issue — and a workplace issue
The impact reaches beyond compassionate leave, affecting how people work, whether they feel supported and whether they stay. These figures draw on a UK Government impact assessment and Sue Ryder's workplace-grief research.
£23bn
estimated annual cost of workplace grief to the UK economy
70%
of normal capacity assumed for intense grief in the first six months
56%
would consider leaving an employer if treated badly after a bereavement
The whole journey
One connected experience, before and after a loss
Families should not have to piece together separate tools as their needs change. kins. brings planning, practical action and human support into one calm experience.
Before it is needed
Prepare once. Give your family clarity.
A secure place to record wishes, organise important documents and make the practical decisions that are easier to take before a crisis.
- Guided planning in plain English
- Wishes, documents and contacts together
- Shared securely with chosen family members
Your family plan
Everything important, in one place
Funeral wishes
Complete
Will & legal
3 of 5
Health directives
Not started
Who to notify
8 contacts
Why it matters
Better outcomes for families. More value from your proposition.
Better family outcomes
Help people navigate an unfamiliar and emotionally difficult journey with greater clarity and support.
Deeper support
Extend beyond information, counselling and signposting into practical coordination and execution.
A differentiated proposition
Provide meaningful support around a major life event that remains underserved by traditional benefits.
Stronger relationships
Be present during a moment when customers and employees remember who genuinely helped them.
Local by design
Built in the UK, for the UK
Designed around UK families, institutions and the practical end-of-life journey they navigate here.
Built here
UK-incorporated and led, with the customer experience designed specifically around UK families and the UK end-of-life journey.
Connected here
Relationships and integrations across the UK funeral, legal, insurance, financial and public-service ecosystem.
Trusted here
UK Care Managers and specialists, with data, security and governance designed around the expectations of UK families and institutional partners.
Give families less to carry
Help your customers or employees navigate the practical work that follows a death, giving them more space for the people and moments that matter.